6 Arguments for Attending Networking Events

You’d be surprised to know that 40% of people out there attend networking events. Do you find yourself with the remaining 60% of the population? You either don’t find the time or don’t see how you would benefit from going to a social or networking event?

Well, we’re here to convince you otherwise. There is a lot to be gained from attending these events. Not only are you able to enhance and grow your business, but you also develop bonds with peers and clients alike. Let’s take a look at our six top reasons why you should attend a networking event.

1. You Get to Rub Shoulders with Big Wigs

Attending a social or networking event will allow you to rub shoulders with key influencers in your industry. These people can become mentors who will add value to your own business by sharing their own insights and experiences.

While you won’t necessarily meet a key influencer, attending an event will allow you to have a discussion with them in a professional environment.

2. You’ll be More Motivated

Trust us, after any networking event you are bound to be geared to performing and pulling out all the stops. At these events, like-minded people get to share their own experiences and ideas or even their take on the latest trends.

By attending a networking event you will be able to tap into this positivity and leave the venue bursting with ideas and motivation.

3. You Get to Socialise

It’s not all business, which is fantastic! Running your own business or working towards becoming your boss takes a lot of hard work and dedication. We doubt you have a lot of time for yourself, to relax and socialise.

By attending a networking event you will be able to converse with like-minded people casually. Networking events enable you to build your career while taking a break from it.

4. You Will Build Meaningful Relationships

While attending a networking event can be intimidating, it is key to build and nurture meaningful relationships with prospective business partners or clients. It is the ideal social setting where you can discuss anything related to your industry.

By attending these events regularly, and keeping in touch with your new network of connections, you’ll soon have a great network you can rely on.

5. You’ll Be in The Loop

One of the most important features of networking events is the fact that all the latest developments and trends regarding your specific industry will (at some point) be discussed. This allows you to stay in touch with the outside world and be on top of things.

Being in the loop of business trends and developments gives you insights into better planning, management and revenue.

6. You’ll be Inspired

And last but not the least, attending a networking event will leave you inspired. Whether you got to discuss a business growing pain with a key influencer, or connect with a like-minded individual who offered a solution to one of your difficulties, you will be inspired.

Attending networking events is kind of like a learning experience. Key note speakers will share their own experiences while attendees get to soak up all the wisdom.

So, you see, you can only benefit from attending a networking event! What’s holding you back? Be sure to check our resources page for exciting networking groups out there.

Our Top Eight Tips to Dazzle Everyone at the Next Networking Event You Attend

New to the networking scene? Everyone has to start at some point. For those of you who hate attending a social or networking event, we feel you. There are however ways and hacks to ensure you make a great impression at any event you attend or plan on attending.

And that is exactly what we’ll share with you in this post! If you want to know how to make the best first impression and dazzle your new connections, read on!

#1 Be Friendly and Approachable

But more importantly, smile! Smiling is important when meeting new people, as you will appear warmer and more approachable. But, if you smile and have a positive and approachable attitude, it will also increase your chances of being memorable. This can make a huge difference for retaining new connections.

#2 Focus on Adding Value

And by adding value, we mean listen. Paying close attention to attendees will show them that you are interested in them and their businesses too. Keep in mind that sharing ideas, concepts and experiences is important, but so is adding value by valuing fellow networkers’ opinions. Be curious and ask them relevant questions.

#3 Don’t Focus on Selling

We can’t stress this enough. If you go out to a networking event and you try to sell yourself or your company to one and all, you won’t get anywhere. Of course, you can discuss your business with fellow attendees, but there is no need to sell yourself. Just take it easy and have a relaxed and casual approach rather than scaring people off.

#4 Know your Audience

This is very important. Before you go to any social or networking event, try to do some research on the speakers and other attendees. This way you will know exactly what each of them do, and you will be able to come up with relevant questions that could add a lot of value to you. Pay attention to the details and be prepared.

#5 Bring Someone With

Whether it is someone who works for another company or someone who works alongside you, going as a team may take a load off your shoulders. It will ensure that your interactions during the event remains natural and not forced, while providing plenty of opportunity to praise one another honestly.

#6 Listen Pro-Actively

Be sure to listen when you are in a conversation with anyone. If you wish to join a conversation, listen to the conversation and make sure you can add some value before blurting anything out about yourself or your company. Being attentive and adding value is key to making a great impression at any social or networking event you attend.

#7 Just Be Yourself

We’ve mentioned this before, but we can’t stress it enough. If you are a bit of an introvert, try to relax and take a couple of deep breaths. The best thing for you to do is stay calm and just be yourself. Be honest, and don’t try to sell or boast about yourself or your company. Remember, you are there to connect with like-minded professionals and not win a contest.

#8 Try to Make a Friend

This tends to take a whole lot of pressure off the entire ordeal, doesn’t it? Instead of trying to gather as many business cards as possible, be relaxed, calm and casual. This way you will take much more from the event and maybe even add value for someone else. If you get to make a friend along the way, well that’s just a bonus!

Attending any event can be intimidating, no matter who you are. With these top tips you’ll be able to relax and enjoy, while making the most of it. Best of luck!