5 Reasons Why Every Marketer Should Attend Networking Events

Networking events can be daunting. Especially if you’ve only started out your career and if you have a bit of a self-confidence problem. As opposed to sitting in one corporate meeting to the next, attending these events will allow you to get out, stretch your legs and most importantly, learn!

There are of course a bunch of other benefits of attending these kinds of events, especially if you are a marketer. In this post, we take a closer look at the top five reasons why you should get out of your shell and start going to every marketing networking event you possibly can!

#1 Get Great Advice

Yes, you’ll be able to rub shoulders with the industry’s big wigs and accomplished marketers. Never underestimate the value of having a conversation with one of these guys. Attending a marketing networking event will enable you to jot down great advice from influencers and key note speakers or even meet them in person.

You’ll be able to discuss ideas and marketing trends with your peers and get to hear their take on any new developments.

#2 Great for Confidence

Having confidence will go a long way if you are only starting out your career as a hot shot marketer. If you are a bit of an introvert, attending these events may be a bit scary at first. It is however an absolute must, and you’ll soon find that it isn’t scary at all. The more networking events you attend, the more confidence you’ll have.

This is great for so many reasons. Not only will you have the confidence to pitch your idea to your prospective client, but you’ll be able to converse with confidence in every situation.

#3 Get Noticed

This one is a bit obvious, as loads of executives and influencers attend these events. But imagine being noticed by one of these people. Next, imagine what it could mean for your career ahead. Whether you are working as a marketer or own a marketing company, being noticed and recognised is key in your success.

The more you attend these events, you’ll be noticed and recognised creating a sense of trust and transparency.

#4 More Opportunities

By attending marketing networking events you’ll put yourself slap bam in the middle of a sea of endless possibilities. For instance, you’ll be able to partner up with other marketers on a specific project, share experiences and ideas, and of course gain valuable intel on leads. By being visible at these networking events you’ll have a great opportunity to grow.

You also have to keep in mind that not every partnering or sales opportunity won’t necessarily be a good fit for you.

#5 Increase Your Network

In life, no matter what your profession, knowing the right people will most certainly mean more to you than having a wealth of knowledge stored in your brain. As a marketer, expanding you network will enable you to refer to the network should you or one of your clients require a specific service. The most important thing is to be sure your network is relevant.

Attending a networking event will ensure you can make the right kind of connections and grow your network with ease.

As you can see, you have nothing to lose when attending a big marketing networking event. What are you waiting for? Check out all the latest networking events here.

Here’s 6 Reasons Why Your Company Should Sponsor a Networking Event

When you think about it, networking events hold loads of opportunities to everyone involved. There is no reason to think that there might be cons for attending, hosting or sponsoring one of these events. As an attendant, you get to rub shoulders with peers while sharing ideas and growing your business.

As a business, you will be able to use the event to your advantage while impressing attendees and speakers alike. Creating a professional image alongside other brands has never been as easy or impactful than sponsoring a networking event. In this post we take a quick look at the top six reasons why you should give it a shot and how it can apply to any business, especially in tourism and travel niches like a Barcelona luxury car hire company.

1. Nurture Relationships

Whether you consider sponsoring an event to nurture relationships with clients or suppliers, doing so will bring you into contact with both! The beauty of it lies in the fact that you’ll connect with non-competing businesses and might even collaborate with them in future endeavours.

2. Gain Valuable Insights

While sponsoring a networking event looks great for your company, you’ll also gain valuable audience insights while doing so. Other participants will more than likely share their own experiences, making it a truly valuable experience for both new business owners and those with experience.

3. Social Responsibility

By sponsoring any event (be it a networking or a social event), you’ll set yourself apart from your competitors. It’s great to set yourself apart by showing you invest in your community and are dedicated to giving back.

4. Improves Perceptions

If you run a one-person show, chances are you aren’t getting as many feet or leads as you aim for. By sponsoring a networking or social event, you bring your company to the spotlight where prospective clients will immediately develop a positive perception around you and your company.

5. Increases Visibility

When you team up with other big brands and sponsor an event, you’ll get noticed. Getting noticed leads to generating leads, leads will lead to conversions, you see where we’re going with this. Being recognised as a trusted company is vital for success, and sponsoring an event brings you closer to realising it.

6. Generates Valuable Leads

Instead of marketing online and hoping you generate any lead, sponsoring an event will get you right there in no-time. And leads generated at such events will more than likely turn out to be valuable in the sense that they convert into buying customers. Being a sponsor at an event does wonders for positive connections.

You also want to see some results and eventually, once you’ve acquired enough wealth and luxury, show off in LA with a Bugatti. Being a sponsor of a social or networking event can be loads of fun, but it can be great for your business too. It’s not guaranteed, but it will more than likely see an increase in your return on investment.

Focussing on the value of these events is important. While numbers and figures count, building true relationships with prospective partners and clients is what matters at the end of the day.