Choose Programme Date

Day One:
Sunday 25th March 2012

Day Two:
Monday 26th March 2012

Day Three:
Tuesday 27th March 2012

Day Three: Tuesday 27th March 2012


7:50 – 8:50

Breakfast and Check Out Time

8:50 – 9:00

Chair’s Recap of Day One

Jacob-EisenbergJacob Eisenberg
Managing Director
Sandvik Intellectual Property AB

9:00 – 9:45

Training and Retention: Successful People and Skill Set Management

As an IP director, you must structure your team in a way that allows you to effectively protect your IP portfolio. Training and development is a key concern for IP directors, especially when their IP team is diverse.

  • Top tips on talent development: how can you motivate and develop talent within a diverse team?
  • Skill set management: what skills does the department need and is your IP team structured in the right way?
  • How can you successfully identify and develop professional and personal competencies?

Morten-Rosted-H Morten Rosted
Head of Department, DK Patents, Corporate Patents & Trademarks
H Lundbeck AS

09:45 – 10:25

Masterclass
Track A

Masterclass
Track B

The Rise of the "IP Capitalist"

There are deeply seated transformational forces at play that make internal and external IP resources and world-class IP sophistication not just essential, but critical to a company’s future. The forces driving this transformation include global competition, the effects of “off-shoring” and “outsourcing,” recent changes to patent laws in the United States, and declining returns from traditional angel, venture, and private equity investments.

This presentation will discuss:

  • The current “risk-averse” climate for equity investments in early stage and established companies and the transformational forces underlying the coming rise in IP Capital investments
  • The impact of the America Invents Act on the way such equity investments are made by angel, venture, and private equity investors
  • The new IP Capital investment fund and how it will transform the way equity investments are made in early stage and established companies.

Robert-Cote-McKool-SmithRobert Cote
Principal
McKool Smith

mckool

Online Infringement and E-Commerce: Protecting Your Brand Against Infringement

In the past two years, e-commerce and other online activities have boomed as a result of the rising popularity of social media and rapid developments in mobile technology. The L'Oreal v eBay decision represents a shift in favour of brand owners, but due to the cross-border nature of the internet and the territorial nature of many IP rights, a plethora of IP threats still remain.

In this session, panellists will address this increasingly challenging area by focussing on the following questions:

  • Ebay & Taobao: how can you track and limit counterfeit activity without harming your real customers?
  • What technologies and services are available to assist with online tracking and removal of counterfeits, and which work best in practice?
10:25 – 10:40

Networking Break

10:40 – 11:10

11:10 – 11:40

Business Meeting

Business Meeting

BrainWeave

Overcoming barriers to portfolio measurement and alignment whilst maximising the value of your portfolio through portfolio landscaping and asset evaluation tools

Led by:

Peter Thelen
Business Development Manager
CPA Global

Hermann Haage
Key Account Manager
CPA Global

cpa-global_agenda

11:40 – 12:10

12:10 – 12:40

Business Meeting

Business Meeting

BrainWeave

Cost effective and automated processes for handling of Inventions disclosures

Led by:

Linus Wretblad
CEO and co-founder
Uppdragshuset

uppdragshuset

12:40 – 13:40

Networking Lunch

13:40 – 14:40

Interactive Roundtable Discussions - Set 3

Join these function specific roundtable discussions to benchmark, learn and debate with your peers, on a topic that is a priority for you.

Selection and management of external providers: taking budgetary control

Sheila Henderson
Chief Intellectual Property Counsel
Richemont

Robust and efficient processes for IP searches and R&D information

Urs Dommann
Head of Europe
Evalueserve IP Solutions

evalueserve_175

IP risk and taking a more proactive approach to protect against NPEs

Matthias Schneider
Director Patent Licensing
Nokia

How to obtain trademark rights to a brand worldwide and the global protection of core brands

Protection of software: patents, copyright and the interface with competition law

Akash Sachdeva
Partner
Edwards Wildman Palmer LLP

EdWild-Agenda

The status of the Unitary Patent and the Unified Patent Court

Dr. Pierre Treichel
Senior Lawyer, International Legal Affairs
European Patent Office

14:40 – 14:55

Networking Break

14:55 – 15:35

Track A

Track B

Identifying the Right Strategies for IP Innovation: When to Develop IP Internally and When to Form External Partnerships

Rolls Royce is a company founded on IP and technology, so driving innovation is vital. As the company doubles its size over the next ten years, the process of identifying which IP to take forward and develop internally and when it would be beneficial to join an external partner for technology development is an increasingly important one. There are several factors to consider and many decisions to make when selecting the right technology development strategy.

In this session Richard North, Head of Intellectual Property for Rolls Royce will analyse the importance of the relationship and interface between the teams involved in new technology innovation. He will also discuss the benefits to the company of developing new technologies internally versus the benefits of sharing IP innovation.

Richard-North Richard North
Head of Intellectual Property
Rolls Royce

GTLD Expansion: The Impact on Brand Strategy and Likelihood of Disputes

The TLDs landscape is about to go through a dramatic shift. ICANN has approved an expansion of generic TLDs to allow the creation of brand specific domains or generic names, such as '.phone'. This will replace the current system where companies were limited to domains such as '.com' and '.org' or country domains.

  • How important will brand specific or generic names be in a companies' brand strategy?
  • What type of disputes could these changes lead to?
  • Will the information be centrally stored?

In this session, learn how to ensure you protect your brand against potential infringers, such as cyber-squatters, and discover how the regime will work in practice.

J-Scott-Evans-Yahoo-pic J Scott Evans
Senior Legal Director - Global Brand and Trademark
Yahoo!

15:35 – 16:25

Panel Discussion: Procurement, Enforcement and Infringement of IP Rights in Asia: Practical Advice in This Rapidly Developing Region

Asia, and in particular China, is now a key focus area for most global companies. Not only does this region offer countless business opportunities, it also presents a threat when it comes to protecting and enforcing intellectual property rights. Patent litigation is on the rise and any successful brand is at risk of counterfeiting: China accounted for almost 70% of fakes entering the US in 2010.

In this session, panellists will discuss how best to protect your rights in Asia:

  • Strengthening IP rights in China and India - what IPR do you need to acquire and fight for, and does this vary between industries?
  • How to handle the demanding volume of procedures
  • Liaising with the Courts; how can you work with the local courts and regulators to protect your rights?
  • The importance of cultural contacts in Asia and advice on partnering with expert law firms

Panellists will include:

Shona-MerigaultShona Merigeault
Director of Global IP Department
Lafarge (France)


David-Cooper David Cooper
Director, Global Anti-Counterfeiting Program
Hewlett-Packard (Switzerland)


Pinaki-Ghosh-Reliance Pinaki Ghosh
VP Intellectual Property
Reliance (India)

16.25 – 16:30

Chair’s Closing Remarks

16:30

End of Exchange



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